The Canadian Research In Motion (RIM) announced , Wednesday, Aug. 3, the “larger” launch of BlackBerry smartphones in its history, unveiling five new aircraftoperated by an all new version of its operating system. The Group of Waterloo, Ontario, whose title has lost half its value since the beginning of the year, will launch two new models of BlackBerry Bold and three of BlackBerry Torch .
RIM did not specify the date of the launch, but said more than 225 distribution partners had “begun or completed” certification of its new devices, which aim to regain lost ground in front of the i Phone for Apple .
According to May, the Apple iPhone is now more used than the RIM BlackBerry in the United States, according to the firm ComScore . As for operating systems for smartphones, that RIM is in third place with 24.7% market share, the system behind Google’s Android (38.1%) and Apple iOS (26.6%).
INCREASED COMPETITION IN THE FALL
In February, Blackberry was in second place behind Android, with nearly 30% of the shares. However, BlackBerry devices continue to gain market share in Africa and the Middle East.
The announcement of the output terminals comes as the Canadian group announced last week that the deletion in the coming weeks of 2000 positions, or 11% of its workforce.
The group, which was also launched on the market with touch pads PlayBook , also faces more competition than ever. In the fall, a new version of the iPhone is expected, and other manufacturers, including Motorola, plan to leave new Android smartphones in November.
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