Watch the evolution of digital distribution crammed into a punchy three-minute video. Its story starts in 1970, and then tracks the rise of digital sales, the fall of vinyl, piracy and major milestones like Michael Jackson’s video for “Billie Jean” and the most expensive guitar ever sold (a Fender Stratocaster for $2.7 million).
In truth, the video, created by PR firm SimplyZesty, is less the “evolution” of music and more an interactive infographic that highlights the uncomfortable balance between the music industry and its digital challengers. The video clearly serves to hype SimplyZesty’s ability to make cool videos, but it’s also a nice little rip through how drastically different the music industry now is.
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