What is Link Exchange ?

Link exchange programs are formal agreements in between two or more websites to exchange their links among each other.

Each of the two websites will help provide the other one with a backlink - it is an all win situation practiced by many new websites.

Though link exchange programs are a useful technique of getting your website promoted - GoogleSTRONGLY DISAPPROVES of this. However, link exchange programs can be more safely practiced by posting guest articles etc.

Link exchange programs are agreements in between two websites to exchange links with each other. This means, both the websites will come to an agreement to link back to the other website in return for some future benefit by the search engines.

To simplify this, think of WebsiteDeck and Mashable as two websites. Upon the link exchange, WebsiteDeck will link back to Mashable and Mashable will do the same to WebsiteDeck. Once this is crawled by Google it will help both the websites in increasing backlinks and boosting their rankings. Two websites can help each other by working together where as a single website cannot do anything alone. This is how link exchange programs work.